Scot Goes Pop Fundraiser 2025: Another update, and a crunch-point

Click here to go straight to the crowdfunder page.

Many thanks to everyone who has donated since the last update.  Progress has been made, although the fundraiser is still only 46% funded with less than half the year still to go.  Obviously I chose the target as the minimum I would realistically need to keep the blog viable for a year, and on the current trajectory it's likely to fall well short - which leaves me back in my now-familiar position of lurching from mini-crisis to mini-crisis and having to constantly post these updates just to try to stay afloat.

I know we've had the conversation a million times before about alternative funding models, and I have genuinely been thinking about trying something new in recent weeks.  We're forever hearing that conventional blogging is "yesterday's medium", so one thought I've been seriously toying with is moving across either in part or wholesale to video content.  If I could multiply my number of YouTube subscribers by about five and post original content extremely regularly, it might be possible to gradually start making an income that way.  In a sense it would also allow me to keep the blog going because I could very easily embed each video here.  However, one thing I've noticed is that when I do occasionally make videos (the most recent one was earlier this year), they tend to get significantly fewer views than the average number of page views for each blogpost.  That implies regular readers are highly geared towards text content rather than other media, and that to build up a YouTube channel I'd need to largely seek a new audience.  That would take time, and the problem is much more urgent than that - hence the need to make the current fundraiser work somehow, by hook or by crook.  (Well, not crook, obviously.)

The other problem is that for the moment I don't have the technical skills or equipment to make videos to a high standard.  You might remember that just for the fun of it, I switched to video content for some of my coverage of the 2019 general election, and as can be seen from this example, the content itself was fine but the technical quality was, to put it mildly, bargain-basement.  I later invested hundreds of pounds in a camera which was billed as "perfect for YouTube", but after a few videos I gave up on it in despair and went back to doing the videos on my phone, because I just couldn't seem to use it properly.  I always seemed to be slightly out of focus in the videos, or the lighting was wrong, or there were weird shadows across my face.  What can I say, I analyse polls and give my political opinions - I've never claimed to be François Truffaut.  

It's a great pity there doesn't seem to be as much call these days for genuinely audio-only content - popular podcasts usually seem to have a video version as well.  Audio content is far easier to make to a decent standard, and I do have a high-quality microphone, which I bought way back in 2016 for a livestreamed debate with Tommy Sheridan about tactical voting on the list (the more things change, the more they stay the same!).  What I might do is concentrate on audio on a transitional basis and post the files on YouTube with a still picture attached, so I can make a start on gradually building up the channel while I'm getting my head around how I can make videos of adequate quality.

In the meantime, though, I'm going to have to keep plugging away with the current fundraiser, just to keep the show on the road in any shape or form.  So if you find Scot Goes Pop useful and you have £5 or £10 to spare, please remember that small donations are just as useful as larger ones.  If 400 people all donated £10 (and there are far more than 400 people who read this blog every day), the problem would be solved overnight.

Card donations can be made at the crowdfunder page HERE.

As an alternative, direct donations by PayPal can eliminate fees altogether depending on the option you select from the menu.  My PayPal email address is:  jkellysta@yahoo.co.uk

Donations are also very welcome by direct bank transfer if that is your preference, although for obvious reasons I've always been advised not to post my bank details publicly.  So if you'd like to donate that way, please drop me a line and I'll send you the details directly.  My contact email address can be found on my Twitter or BlueSky profiles.

Many thanks in advance to everyone who helps Scot Goes Pop keep going in some form.