Tonight brings word of a truly extraordinary new full-scale Scottish poll from YouGov...
Scottish voting intentions for the May 2015 UK general election (YouGov, 29th January - 2nd February) :
SNP 48% (+1)
Labour 27% (n/c)
Conservatives 15% (-1)
UKIP 4% (+1)
Liberal Democrats 4% (+1)
Greens 3% (n/c)
This poll is pretty close to being a final nail in the coffin for the theory that the gargantuan SNP lead has slipped since Jim Murphy became Scottish Labour leader. A couple of weeks ago, we had a Panelbase poll that seemed to suggest a significant drop in the lead, followed by polls from Survation and Ipsos-Mori that had smaller drops in the lead that could easily be explained by margin of error "noise". It then transpired that the Panelbase poll was unreliable due to a dodgy question sequence. Now that YouGov are showing a small
increase in the SNP lead, the most plausible characterisation of what we've been seeing is a completely unchanged state of play, disguised by normal sampling variation in both directions.
It shouldn't be forgotten that the last-but-one YouGov poll had the SNP "only" sixteen points ahead, so the lead has actually increased by five points since then. However, that's still consistent with margin of error noise, if you assume that the true position over the last few months (or "true" according to YouGov's methodology) has been a stable SNP lead of around 19% or so.
It goes without saying that 21% is the biggest SNP lead that YouGov have ever recorded in Westminster voting intentions, but it gets better still - the independence question was also asked, producing the biggest ever lead for Yes in a YouGov poll...
Should Scotland be an independent country?
Yes 49% (+1)
No 44% (-1)
With Don't Knows removed, that works out as...
Yes 52% (n/c)
No 48% (n/c)
The previous record lead for Yes was 49% to 45% in the last-but-one poll, which was conducted in late October, just over a month after the referendum.
It's customary to point out at this stage in proceedings that YouGov (unlike Panelbase and Survation) don't weight by recalled referendum vote, and that if they did, the reported No vote would probably be a bit higher. However, a five-point gap is large enough to make it conceivable that the Yes vote would be reaching parity even if weighting by recalled referendum vote had been applied. In any case, the big advantage of YouGov's current approach is that it keeps their new polls directly comparable with their pre-referendum polls, meaning that we can say with absolute confidence that the Yes vote is now markedly higher than it was at any point during the long referendum campaign. So much for the temporary slump in the oil price "destroying the case for independence".
I would guess the biggest shock of all for Labour will be the leadership ratings, which show an almost unbelievable gap of 52% between net satisfaction in Nicola Sturgeon and Jim Murphy. (It's Murphy on the wrong end of that gap, for the avoidance of doubt.) That's uncannily similar to the Ipsos-Mori findings, which I had assumed were a bit freakish. OK, Sturgeon is still in her honeymoon period, and no head of government can possibly sustain popularity of this sort forever. But Murphy should theoretically be enjoying his own honeymoon as well - in fact, his leadership is younger than Sturgeon's. So while things probably won't stay as good for the new SNP chief, it's quite possible that this is also as good as it'll ever get for Jackanory Jim.
For my money, this is a painful journey of self-discovery that the Blairites were going to have to go through sooner or later. They've told themselves for years that the SNP had only thrived as a result of being up against an unreconstructed Labour B-team. It won't be until one of their own fails as Scottish Labour leader that they'll realise the political weather has authentically changed. In fact, it may take more than a single failure - there was a delusional article in the
Economist the other day that painted Murphy as a "moderate, reforming social democrat" who self-evidently would be sweeping all before him if it wasn't for these dratted exceptional circumstances. But perhaps by May of next year, if he's been heavily defeated not once but twice, the penny will finally drop that Scottish Labour is not unpopular in spite of people like Murphy, but because of them.
* * *
UPDATE : YouGov have now published the full results, which has allowed me to fill in the gaps in the voting intention numbers listed at the top of the post. It looks like we were misled slightly last night about the results of the independence question after Don't Knows are excluded, which remain unchanged from the December poll at Yes 52%, No 48%. However, the figures we were given with Don't Knows included (Yes 49%, No 44%) were accurate, and that is indeed a record lead for Yes.
The Scottish Parliament voting intention numbers are as follows...
Constituency ballot :
SNP 51% (+1)
Labour 26% (-2)
Conservatives 12% (-2)
Greens 4% (+2)
Liberal Democrats 4% (+1)
UKIP 2% (-1)
Regional list ballot :
SNP 44% (+2)
Labour 24% (-2)
Conservatives 12% (-2)
Greens 8% (+1)
Liberal Democrats 4% (+1)
SSP 3% (n/c)
UKIP 3% (-1)
In their own commentary on the poll, YouGov point out that, in spite of Jim Murphy's personal unpopularity, he remains considerably more popular with Labour voters in Scotland than Ed Miliband is with Labour voters across Britain. That's fine until you recall that there are simply fewer Labour voters left in Scotland per head of population - the party is practically down to the hard-core of true believers.
Or maybe not, because here comes the killer blow. Respondents were asked to assess the likelihood that they will change their minds about their voting intention before the general election. No fewer than 67% of people who are currently planning to vote SNP selected the option "no chance at all - I will definitely vote for this party". The equivalent figure for people currently planning to vote Labour is just 50%. Jim Murphy may have convinced himself that the SNP lead is soft, but the polling evidence is stubbornly refusing to offer him any comfort on that score.