Showing posts with label fundraiser. Show all posts
Showing posts with label fundraiser. Show all posts

Monday, March 22, 2021

Scot Goes Pop Fundraiser 2021

Click here to go straight to the fundraising page.

Someone asked me on Twitter the other day why I had stopped promoting the Scot Goes Pop fundraiser, and I said I was a bit conflicted about the whole thing, because there are a number of important SNP election crowdfunders ongoing and I don't like deflecting attention or funds from them. However, this is the first general fundraiser I've run for almost two years (the ones in the interim have been earmarked solely for our exclusive opinion polling), and with the unusual circumstances of lockdown my financial circumstances have been tightening alarmingly. I really, really wanted to wait until after the election before pushing hard to reach the target figure, but I've been having a hardheaded think over the last few hours and realised that is simply no longer an option. I've incurred some unexpected expenses in recent weeks, and that's been the final straw. So with apologies for the atrocious timing, this is the official launch of the Scot Goes Pop General Fundraiser 2021. 

There are two pieces of good news: firstly, we've already made a great head start since I quietly set the page up in late January, so a million thanks to everyone who has donated so far. And secondly, I'm going to try to kill two birds with one stone this time - the original target figure was £10,000, but I've changed that to £14,000 so that this is now a dual purpose fundraiser, with up to £5000 of whatever is raised set aside for further polling. My hope and plan is to commission the next poll during the election campaign proper in April (ideally from Panelbase, although I can't guarantee that), so hopefully with some carefully chosen questions we can have a real impact and influence the trajectory of the campaign by putting the unionist parties on the spot. 

As for the rest of the funds, I'm sure by now you know what you'll be getting: I try to cover all Scottish opinion polls as fast and as extensively as possible, and having an independent source of income helps me to do that, because otherwise I wouldn't have the time or the flexibility to drop everything when I see that a new poll is out. (However, just to stress for the benefit of passing trolls, the blog is not my sole income: I do freelance writing elsewhere, and until lockdown interrupted it, I also did some other work that thankfully had nothing whatever to do with writing or politics.) And of course, I also regularly provide general political commentary. The last few weeks have been bruising for me, especially on social media, but hopefully they've proved one thing: that I'm a genuinely independent voice within the movement, and I'm not a slave to any particular faction. Pretty much every grouping has lambasted me at some point, because I've just been calling things the way I see them. 

Additionally, I've started a Scot Goes Pop podcast and I hope to keep that going. My free storage allowance on Soundcloud will run out after Episode 4, so at that point I'll have to make a choice between paid hosting or moving to a free platform. 

On the whole GoFundMe has proved to be a good fundraising platform. However, I know a small number of people have run into payment problems, and others don't like the fact that there are processing fees (they're fairly minimal, but they do still exist). So for anyone looking for an alternative means of payment, my Paypal email address is: 

jkellysta@yahoo.co.uk 

That's different from the contact address listed in the sidebar, simply because I joined Paypal long before I had a Gmail account. 

One or two people have encouraged me to make my bank details publicly available in the way that Craig Murray has done. It may be irrational of me, but I don't feel comfortable doing that. However, if anyone feels strongly for whatever reason that they would rather donate by bank transfer, by all means contact me privately. 

Lastly, I'd just like to reiterate that the SNP election crowdfunders are absolutely vital and shouldn't be overlooked. Keeping a blog afloat is all very well, but it's winning the election that really matters.



Friday, August 3, 2018

Scot Goes Pop Fundraiser 2018: An Update

Click here to go straight to the fundraising page.

There are times in life when you realise you're in the middle of making an incredibly stupid mistake, and you have to decide whether to see it through or to try to reverse what you've done, no matter how awkward and embarrassing that might be. As regular readers will be aware, I've been trying to fundraise over the last few weeks to help keep this blog going for another year, but I've been doing it in a fairly low-key way as a sort of bolt-on to last year's fundraising page. That was a really daft idea, because the £7000 target on that page was met twelve months ago and the money has since been completely used up, so there was no proper indication of how much I was trying to raise this year or how far away the new target was from being met. A significant amount was raised during July and the first couple of days of August - more than £3000, in fact, and a million thanks to everyone who has contributed. That's not quite halfway towards the rough target, though, and I began to realise that I was potentially going to have to bore people to tears with reminders about the fundraiser for months to come if I didn't bite the bullet and set up a new page with a more meaningful target figure. I was just in the middle of doing that when I suddenly noticed that it was perfectly possible to edit an existing fundraiser and adjust the target! Remind me to actually check these things in future. So I've now adjusted the target to £15,500. For the avoidance of doubt, that does not mean I'm seeking to raise anything like that amount during the current fundraising period - the running total stood at £7,800 after last year, so if/when the £15,500 target is met, that will mean that just over £7,500 has actually been raised this year.

Here are a few questions and answers about the fundraiser...

What's the plan for Scot Goes Pop over the next twelve months?

The mind boggles as to what might happen over that period. A Tory leadership contest? A snap general election? A referendum on the terms of Brexit? The calling of a second independence referendum? Any or all of the above could happen at any time and at very short notice. The beauty of these fundraisers is that it gives me the flexibility to drop everything and provide extensive polling analysis when called for, even if that temporarily becomes a task almost on a par with a full-time job. That was very much the case during the 2014 independence referendum, the 2015 and 2017 general elections, and the 2016 EU referendum. (Oddly enough, there was no spike in visitor numbers during the EU referendum in the way that there was for the other three votes, but I still gave you the round-the-clock polling analysis whether you wanted it or not!)

What gap in the market does Scot Goes Pop fill?

We generally only ever see opinion polls through a unionist filter. The vast majority of Scottish polls are commissioned by anti-independence clients in the media, and even if the results are favourable for the SNP or Yes, that's rarely the story that people actually read about. Scot Goes Pop's polling coverage is a pro-independence corrective to that bias, although I would stress that it isn't about propaganda or wishful thinking - I also spend a fair bit of my time correcting misinformation about polls put about by Yes people.

How many people does Scot Goes Pop reach?

I have to sheepishly admit at this point that I'm not quite sure. I've had Google Analytics installed for years, but it suddenly dawned on me a few months ago that I've had it set up incorrectly all along, and that the figures I was seeing completely excluded visitors to the mobile version of the site. So any traffic/visitor numbers I mentioned until the end of the last year were likely to be a very significant underestimate.  According to the latest figures from Traffic Estimate, the blog reached a combined total of 55,400 unique visitors across two domains over the last 30 days (48,400 for scotgoespop.blogspot.com, and 7000 in the early part of the month for the now-defunct scotgoespop.blogspot.co.uk domain).  I've no idea how accurate that is, but to give you a rough guide, it compares to an estimated 39,500 unique visitors for The Ferret, and 74,100 for Bella Caledonia.

Are the fundraisers your sole income?

No, of course not, and I really must stress that point for the benefit of our resident troll who likes posting comments along the lines of "get out of bed and do a proper job, you Jocknatsis scrounger". I have other writing-related income, and I'm glad to say I also do some work that has absolutely nothing to do with either writing or politics. However, I simply wouldn't be able to devote anything like as much time to the blog if it wasn't for the fundraisers.

Does the fundraiser help towards running costs?

Strictly speaking no, because the blogging platform I currently use is free.  However, there are a few miscellaneous expenses that are indirectly associated with blogging - for example travel costs if I'm asked to go somewhere for a podcast or rally or whatever, so the fundraiser does help with that.  In the past I've also experimented with using a portion of the funds on Facebook advertising, which is hopefully a win/win for all concerned - promoting this particular blog while also widening the reach of the wider pro-indy alternative media and its message.

Why don't you use the funds to commission an opinion poll?

In an ideal world I'd love to do that (if I can find a polling firm that is still willing to speak to me, that is!).  However, polls are expensive and I'd realistically only be able to do it if the target was significantly exceeded.  I've found in the past that fundraisers tend to only just about reach their target, so it's probably unlikely that I'd ever be able to take the idea forward, but I'll certainly keep an open mind about it.

What happens to the funds if you can't keep blogging?

That point always troubles me, because fundraisers are effectively there to cover a mountain of work that hasn't actually been done yet, and it's impossible to know when personal circumstances might suddenly change and get in the way.  As I've said in past years, if I wasn't able to keep going for any reason I would pass any remaining funds on to other pro-independence alternative media.

If everyone who has read this blog in the last month donated just 50p, would the target be met straight away?

Yes!

Click here if you'd like to donate.

Tuesday, June 20, 2017

The Scot Goes Pop Ham-and-Cheese Toastie Fundraiser

Click here to go straight to the fundraiser page.

As you may remember, I was doing my best in the early months of this year to promote this blog's last fundraiser from 2015, which remained open for new donations.  Progress was fairly slow, but nevertheless I'm hugely grateful for all the extra donations received, because they've been just about enough to keep everything afloat over the last few extraordinary weeks.  During the month up to June 8th, the blog received more visitors than in all but one previous month in its history.  That kind of performance simply wouldn't have been possible without your help - blogging during an election period is incredibly time-consuming, and the fundraiser money gave me the freedom and flexibility to drop everything and write when required.

I abruptly stopped promoting the donation link altogether in March, because I didn't want to distract from the fundraising efforts for ScotRef, or later for the SNP general election campaign.  However, as a result of that, I have now reached the point where in the immortal words of Liam Byrne "there is no money left".  That means I can't even risk returning to the previous fundraiser, because back in the winter Indiegogo missed their 4-weekly payment schedule, and I didn't receive some of the funds for two months.  I've no idea how common that sort of glitch is, but if it happened again I might be waiting until mid-August, which would come pretty close to defeating the whole point of the exercise.  So instead I've started afresh with a new fundraiser on a different platform.  I'm going to give GoFundMe a try and see how it works out.

I never plan things out too much in advance, other than the fact that I intend to continue writing regularly in some form - probably on this blog, perhaps on other websites, or perhaps I'll follow the example of other pro-indy bloggers by taking time out to write a book for self-publication.  Rather than pitching the last fundraiser as a chance to finance "465 blogposts over the next eight months" or whatever, I suggested that it should instead be seen as a chance to "buy me a hot chocolate" if you'd enjoyed my writing or found it useful.  But blogging is hungry as well as thirsty work, and I do like nothing more than a ham-and-cheese toastie (alternative fillings simply don't compare) with my hot chocolate.  So feel free to see the 2017 fundraiser as a way of addressing the equally important toastie side of the equation.

After I suggested the other day that someone on the pro-indy side should urgently commission an opinion poll to counterbalance the dodgy poll in the Record, a number of you urged that I should use fundraiser money to do it myself.  That's probably not a realistic idea, because past fundraisers have generally only barely met their targets, so the chances are pretty slim that enough would be raised to cover the basic amount needed plus an opinion poll on top of that.  However, in the unlikely event that the new fundraiser significantly exceeds its target, I'll certainly consider the possibility.

As always, please don’t feel under any pressure to make a donation. Scot Goes Pop isn’t a newspaper or a magazine – it’s a blog, and there’s absolutely no charge to read it. The option to donate is there if you want to, but it’s only an option. And, of course, if you have a spare minute or two you can always pass on the word to others – every tweet or Facebook share helps enormously!

Click here if you'd like to donate.