...the 'No to AV' campaign have evidently decided that it's high time to drive the point home rather more directly, with a two-page newspaper ad in which the photo of a desperately ill baby is accompanied by the words -
"She needs a new cardiac facility NOT an alternative voting system."
I've found the sheer brazenness of the previous posters quite amusing in a way, but this is just an utter disgrace. As there is now clearly no low to which they won't sink, here are a few helpful suggestions for future No posters...
1) A picture of a child drowning, followed by the words "She needed action against rising sea levels NOT an alternative voting system".
2) A picture of a murder victim (a child obviously), lying in a pool of blood on the floor, followed by the words "The police might have got there in time if you hadn't voted for AV".
3) A close-up of a Jewish holocaust victim (a child), followed by the words "Don't let this happen again. Say NO to AV and genocide".
As I've said before, I wish I could be 100% confident that such despicable campaigning tactics (which unambiguously prove that the No side know they are losing the real argument) will backfire, but I can't. Either way, you have to ask - shouldn't there come a point where basic decency is more important than winning?