Congratulations to BT on their ingenuity in getting some easy extra publicity by running an internet poll to decide how the 'mini-soap' in their ad campaign should proceed. But the problem I have is with the question that was asked, ie. "is Jane pregnant?". Well, blow me down with a feather, it turns out that the Great British Public wanted her to be pregnant. Actually, I'd hazard a guess that most of the 30% who voted "no" were just being contrary because they knew full well they were being steered towards the 'correct' answer. I think perhaps BT take the Chinese view of democracy - in principle it's an excellent thing, just so long as the result is known well in advance.
Couldn't they have run a more unpredictable poll, like "what colour is the meteorite that crashes into Kris Marshall's foot, seconds after being told his wife is pregnant?".