From the sheer number of people that have reported being interviewed over the last few days, it's obvious that Ipsos-Mori are conducting a referendum poll on an absolutely mind-boggling scale - it must be a sample size of at least 10,000, which will be costing the client an absolute fortune. We know that client is on the No side, because the questions are skewed in that way. It could be the official No campaign, but on past form it's much more likely to be the UK government paying for a poll with taxpayers' money - and then sharing it with the No campaign for free. In other words, we are all subsidising the No campaign's private polling, and we won't even see the results unless they happen to be particularly favourable for No.
Let's make sure we don't stay quiet about this bloody outrage, shall we?