It's the age-old curse of the Scolympian - obviously you want to do well, but terrifying dangers lie in store for anyone who gets greedy and tries to do a bit TOO well. As Andy Murray discovered two years ago, if you go the whole hog and win gold you're likely to have to put up with this sort of thing being said about you -
"He's touched the Union Jack! Astonishing! Look at the flag! Look at Murray! You see? No distance at all between the two! The Murray shoulder is in ACTUAL CONTACT with OUR flag! He's one of us!
He's singing the anthem! Oh my God! He's actually singing OUR anthem! OK, he's sort of mumbling it...but that'll do! He's one of us! No doubt about it!
He even knows the WORDS to the anthem! Well, he knows some of the words, anyway. At least seven of them. But nobody else knows the words to the anthem either, so that means...he's one of us! Irrefutable proof!
And he hasn't produced a claymore, started screaming "Death to the English" and attacked the Duchess of Cambridge! That's what we all expected him to do...but he hasn't! Incredible! True Brit!
Gosh, how that boy has MATURED..."
So ideally what you're looking for is that sweet spot of winning the highest-value medal available that doesn't come as part of a "God Save the Queen really does have to be played" package. Through no fault of his own, David Murdoch has already heard quite a bit of that tune in the past, so no wonder he went to such extraordinary lengths today to avoid a repeat.
Job done, boys. Here's to Pyeongchang in 2018 - and let's make sure that any gold medal then will only come attached to the saltire and Flower of Scotland.