I was relieved to discover via Caron Lindsay that most rank-and-file Lib Dems have enough sense to be distinctly unimpressed by Nick Clegg's weird new slogan "Alarm Clock Britain". My own problem with it is not so much that it's patronising or offensive - more that it's utterly meaningless. OK, I know it probably has some spurious logic to it, but any three word slogan that requires a three hundred word explanatory note has got a flaw. It's the political soundbite equivalent of abstract modern art.
Anyway, if we've got to the point where slogans don't have to make any immediate sense, but do have to involve a) everyday activities or familiar objects and b) the name of a country or location, here are a few helpful suggestions for any political strategists out there -
Electric Razor Scotland
Hot Toddy Wales
Lemsip Max London
Event Planner Israel
Stubborn Stain Senegal
Fountain Pen Saudi Arabia
Unexpected Puddle Poland
Involuntary Bungee Jump Former Yugoslav Republic of Macedonia
Caron mentions in a comment on another blog that the only slogan she can think of worse than "Alarm Clock Britain" is "Have You Got the Guts to Vote SDP?". But I'd have thought the latter was the stuff of genius, brilliantly preparing the ground for the inevitable moment in the post-election press conference when Dr Owen shrugged his shoulders and said - "Well, don't look at me. Didn't have the guts, did they?"