I've no idea whether anyone was really daft enough to vote No last year simply because Michelle Mone didn't like the idea of independence, or because she kept making nasty comments about the SNP. But what I do know is that if she makes similar "contributions to the debate" in future, her credibility will be shot to pieces if it's true that she's about to be made a Tory peer - not a Labour or crossbench peer but a TORY peer - as a direct "reward" for her interventions during the referendum. People will also be bound to wonder whether other celebrities and public figures are only coming out against independence because they've been promised a peerage, or a bauble from the Queen.
James Forsyth speculated rather optimistically the other day that David Cameron was becoming better-informed on events in Scotland due to having to face Angus Robertson at PMQs every week, and that this would help to save the Union. It's probably true that he is slightly better-informed than he was before, but knowledge isn't much use if you have no instinctive sense of how your own decisions will impact upon public opinion and thus shape future events. The crassness of the Mone decision suggests we have very little to worry about.