Tuesday, July 1, 2025

Ipsos abandon a decades-long tradition of phone polling in Scotland - but continue to show a Yes lead on the independence question

As you'll remember from a few days ago, there was a GB-wide poll from Ipsos which used a new methodology.  Ipsos announced they were moving away from telephone polling in favour of using an online panel which had been recruited offline (making it significantly different from most online polling panels).  I wondered at the time whether there would be a similar methodological change in the next poll in the long-running Ipsos series for STV, which has always previously been conducted by phone, and which in recent years has produced much better results for Yes on the independence question than most online firms.  It didn't take long to find out - a new Ipsos / STV poll was released today, and it has indeed switched to online fieldwork, but crucially it still shows a Yes lead.

Should Scotland be an independent country? (Ipsos / STV News, 12th-18th June 2025)

Yes 52% (+1)
No 48% (-1)

More details and analysis to follow...

4 comments:

  1. Predictable figures from Ipsos.

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    1. Yes, it's been clear for years that there is a settled will in favour of independence. No surprise at all.

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    2. The rules are that Scottish independence must be the settled will of the British people now
      Like Brexit if England votes for Scottish independence then it'll happen
      There are various ways to make them do that

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  2. If I had a pound for every time IPSOS have phoned asking to do a poll if I have a few minutes to spare, to be told "No thanks, I'm too busy", I could party like it's going out of fashion. It's been that way with me for years.

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