I was interested to read Mike Smithson's suggestion that Gordon Brown may have made a tactical blunder in the Record today by promising to serve a full term in office if Labour is re-elected. Mike makes the comparison with Margaret Thatcher in the late 80s saying she would, in the words of the Ariston commercial, "go on and on", and also with Tony Blair's insistence that he would serve a full third term. Both of those strategies ended in tears (although, intriguingly, in neither case was this directly at the hands of the electorate). However, far be it from me to defend Brown, but there's one obvious difference in his case - he's been Prime Minister for less than two-and-a-half years. If he lets the impression get about that he's resigned to serving less than seven years in office regardless of the election outcome, it would send out a terrible message about his confidence in his own ability.
Mike suggests that "five more years of Brown" is not a winning pitch for Labour at the general election. If that's the case, though (and it may well be), there's only one conceivable remedy - ditch Brown now. A vague hint that it might be possible to 'buy one Prime Minister, get one free' isn't going to be much use to Labour at this stage.